Wednesday, October 8, 2014

SNL's anniversary logo flickers into life

The television institution that is the American sketch comedy show Saturday Night Live entered its 40th season last month. To celebrate, it adopted a new intro and logo, created by a team at Pentagram lead by Emily Oberman. Pentagram and Oberman have been the go-to people for NBC's late night offerings for several years now, giving them a sophisticated and contemporary New York look. They were also behind several previous SNL intros.

After several years with the ultra boldness of Gotham Ultra Bold, the show has switched for a flexible logo where the words in the logo and the "40" tag can be combined in different ways. On screen, it is frequently abbreviated to read "SNL40", with spaces left where the rest if the words would be. The typeface is called Druk.

The new title sequence takes its inspiration from old taping technology, utilising a "ghosting" effect that was a common artefact when bright lights recorded on tape. Images of New York buildings have been added, but otherwise the opening follows the established theme, with the exception of show announcer Don Pardo who passed away shortly before the new season was about to start.

Previous logo.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic


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