Newton Media is a Czech company that offers media monitoring, press digests and analysis, describing itself as the leader in that field in Central Europe. Last month, the company launched a dynamic visual identity, created by Dynamo Branding & design.
The company has traditionally covered print media, but is expanding its coverage. This was the impetus for the redesign. The new logo features a dynamic symbol made up of four overlayed coloured shapes, representing the company four main products - monitoring, analysis, recommendation and implementation. It comes in different formations that represent the complexity of the products.