Haeco checks out new logo

The Hong Kong Aircraft Engineering Company, or HAECO, is one of the world's leading aircraft maintenance companies. Last month, on October 22, it unveiled a new visual identity.

The new symbol is a combination of a tick mark and a tailfin, reflecting both diligent maintenance and the spirit of aviation. The new identity replaces various sub-brands to create a unified name.

Previous logo.

Hong Kong Aircraft Engineering Company Limited (“HAECO”, HKSE: 00044) announced today that it has launched a new corporate identity. The new, singular identity represents the depth of HAECO Group’s capabilities, the breadth of its international network and the strength of its integrated services.

The new identity is symbolic of a tick mark. It captures the spirit of aviation; it is evocative of wings, aircraft tails and flight itself. The slightly italicised font encapsulates HAECO Group’s relentless service innovation, resourceful spirit and ongoing drive for operational excellence.

The HAECO Group’s 18 subsidiaries and joint venture companies around the world, including Hong Kong Aircraft Engineering Company Limited (“HAECO”), Taikoo (Xiamen) Aircraft Engineering Company Limited (“TAECO”) and TIMCO Aviation Services, Inc. (“TIMCO”), now stand proudly behind one name: HAECO. While the rebranding clarifies the relationship between the HAECO family of companies, our customer-centric approach to service and commitment to operational and technical excellence will remain at the core of our culture.

Augustus Tang, Chief Executive Officer of the HAECO Group said: “Our unified, can-do spirit and our strategic investment in people and processes will ensure we offer a portfolio of tailored and integrated services to our customers around the world. For more than 60 years, HAECO has met existing and emerging customer needs in the aviation industry. We are committed to delivering aircraft engineering and maintenance solutions that exceed expectations. We believe this is fundamental to safe and enjoyable skies.” - Press release