Mariestads is one of Sweden's oldest beer brands, dating back to a brewery founded in 1848. Earlier this year, it adopted new packaging and an updated identity, designed by Swedish agency Neumeister with custom logo typography by Rob Clarke.
All aspects of the brand were designed to highlight the heritage and history of this premium beer brand.
"Tradition can’t be bought. It has to be earned. And for more than 150 years, Mariestads has done just that by brewing a premium beer for generations of honest, hardworking Swedes. The updated brand design created by Neumeister taps into the brewery’s iconic past by paying homage to the people who produce this golden lager and city that it’s named after. As a result, Mariestads’ history shines through as clearly as the pride that goes into handcrafting each barrel, bottle and can." - Neumeister
Some details of Rob Clarke's wordmark: