Friday, November 7, 2014

Out of this universo

Mun2 is an American cable TV channel with English language programming for a younger Hispanic audience. It is sort of a sister network of Spanish language network Telemundo, and both are ultimately owned by Comcast/NBCUniversal. This week, NBCUniversal announced that the channel would be renamed NBC Universo on February 1, 2015.

Programming-wise, a press release suggests NBC Universo will carry much of the same programming as Mun2, but with more premium sports. NBCUniversal wants to leverage the rebranded channel with the NBC name and iconic peacock symbol. The logo above, which is described as "bold", came with the announcement. While you can perhaps understand the desire to use the NBC brand, the design execution is a bit dodgy.

Current logo.

"Illustrating its new branding, the network will also introduce a bold logo that features NBC’s iconic peacock, a widely recognized media brand. NBC UNIVERSO will showcase top sports action from around the world, as well as high-quality entertainment, music, series and storytelling that is emotional and edgy, and connects with U.S. Hispanics." - Pressrelease


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