Rawnet is a digital agency based in the small town of Ascot, Berkshire, England. Yesterday, November 17, it launched a new visual identity along with a redesigned website. The new identity was developed with strategic brand and communications specialist Brilliant Path.
Based on the "belief that clients are more important than an agency's name", the new logo is only made up of two symbols as a distillation of the agency. The zig-zag stands for "technology, conversion rates and user engagement" while the heart signfies the agency's investment in people.
"Working with strategic brand and communications specialist Brilliant Path, the disruptive, nameless identity comprises two simple visual components, distilled from Rawnet’s ethos and proposition; these include an ascending zig-zag representing technology, conversion rates and user engagement, and a reverberating heart to underscore the company’s deep investment in people.
The new logo reflects both Rawnet's commitment to making a commercial difference to its clients and the agency's passion for creating ground-breaking work which benefits the end user respectively." - Press release