Verifone is an American company that provides electronic payment systems. Last week, it introduced a new visual identity, developed by New York ad agency DeSantis Breindel.
The new identity reflects Verifone's role in a world where the nature of electronic payments is changing. According to DeSantis Breindel, the brand "embodies a forward momentum, while projecting a confident, yet approachable tone" which is reflected in the logo.
"The brand strategy and identity were created by DeSantis Breindel, a brand consultancy based in New York City. “We have worked closely with the Verifone management team to uncover and articulate the unique qualities of this global technology leader. Verbally and visually, this new brand celebrates the people of Verifone and their work with clients and partners to solve complex technology challenges on a global scale. The brand embodies a forward momentum, while projecting a confident, yet approachable tone, which is carried across all points of the new visual identity system,” said Howard Breindel, partner, DeSantis Breindel." - Press release