Viaplay is a subscription video on-demand service in the Nordic countries. Operating on a model similar to Netflix, it offers a library of movies and series from several well-known providers. Last week, it introduced a new visual identity along with a new ad concept.
The new identity is launched with the tagline "Everyone Happy". It is friendlier than its predecessor, reflecting Viaplay's extended family offerings and the fact that streaming video has become increasingly mainstream. The basic icon is kept to mark the origin of the service, while colours and typography are updated to "reflect a new era of digital entertainment with availability, playfulness and warmth".
The previous logo was introduced when the service launched back in February 2011.