 |
France Loisirs is a major French book club, founded in 1970. Although smaller than it used to be, it still commands about 2 million members who are serviced through a network of shops or by mail. Recently, France Loisirs adopted a new visual identity, created by brand design agency CBA.
The new identity supports an expanded offering that also includes wellbeing products alongside books. CBA also designed a new retail setting.
|
No comments:
Post a Comment