Relaxed and human branding for Discovery Home & Health

Discovery Home & Health is a Latin American lifestyle TV channel. Owned by Discovery Communications, it mostly targets women with programmes about health, decorating and cooking. Earlier this year, it launched a new graphics package, created by Argentinian agency Lumbre.

The brief was to give the channel a look that was both accessible and aspirational. This was achieved by using bright colours, textures and patterns to frame photos and humorous video elements.

The current logo was introduced in 2011. There are also channels named Discovery Home & Health in the UK and Asia, but they will not use the branding seen here.


"DISCOVERY HOME & HEALTH" - Channel Branding - Reel from LUMBRE on Vimeo.

"Discovery Home & Health Latin America came to LUMBRE to rebrand the channel during the first half of 2014. Their brief game us a clear idea of the direction they wanted to go. They felt the channel needed more of a “human touch.” They wanted something friendly and accessible but still aspirational, and to convey these feelings, they wanted to use photos and video elements and avoid anything that felt too digital. It was important that it felt relaxed and had a sense of humor.

We worked with our friends at Discovery to create a mosaic system that allowed for a wide variety of colors, textures, and images while at the same time maintaining a clear and unified identify for the channel despite the wide range of content. During the process, we also came up with quite a few ideas to spruce up our homes." - Lumbre

Full cast and credits, from Lumbre:

Client:
Head of Creative Services: Antonio Rojas
Art Direction: Adela Souto, Francisco Estevez
Producer: Ingrid Ruiz

LUMBRE:

Creative Director: Sergio Saleh

Executive Producer: Pablo Encabo

Art Director: Adriana Campos
Account Manager: Jeffrey Lee Keisel

Design, animation and postproduction: Javier Jauregui, Santi Lesende, Juampi Christmann, Seba Gutnisky, Adriana Campos, Andy Cambiasso, Julian Cooke, Dario Becher.

Film crew:
Production: Melisa Martinez de San Vicente, Marcela Chiesa
DP: Facundo Echeguren
Art Direction: Marcela Chiesa
Assistant Art Director: Mariana Rios
Make up: Laura Gigena for Estudio Perkes&Gandini