Monday, January 19, 2015

HLN chats up new logo

HLN is the US sister channel of CNN, previously known as Headline News and providing more condensed news updates. Recently, CNN has tried to reposition HLN as a network for a younger audience of "millenials". As part of this, the network recently introduced a new version of its logo.

The new logo is still based on a speech bubble, but the proportions have changed and the H-L ligature is gone. Presumably, the new logo will be better suited for integration with other graphics.

HLN's social media profiles were updated with the new logo in mid-December, but it didn't make its debut on screen until last week when HLN moved to a new set.

Via NewscastStudio

Previous logo.

A video where the new set and logo is introduced:

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