Back in September, we learned that US cable channel TVGN was about to change its name to Pop. The network was renamed this month and launched its new logo along with a graphics package, which loyalkaspar created in collaboration with the Pop team.
Loyalkaspar worked with TVGN/Pop over six months to create a cross-platform brand that "celebrates the fun of being a fan". The logo is designed to be "modern, friendly and instantly iconic" and the entire system was built around it. Flexible and bright on-screen graphics were designed to reinforce an "emotional yet conversational spirit" between Pop and its viewers. The rectangle in the main logo can be changed into various 'flags' that are used as presentation devices.
"Sizzle" video:
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| Primary version of the logo. |
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| Promo end boards. |
Loyalkaspar
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