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Sovereign is a luxury travel operator that allows its costumers to order bespoke holidays. In December, it launched a new visual identity, designed by London-based SomeOne. Built around the tagline "Paradise Found", the new identity aims to underline Sovereign's leading position in its field.
The rebrand includes new names for hotels, colour-coding and a set of pictograms for different categories.
Read more at SomeOne's web site.
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