RTL II is one Germany's more popular television channels, targeting a younger audience with a mix of reality and American drama series. This week it launched a new graphics package, designed by Munich-based motion agency Mehappy.
The new package marks a break with the previous graphics, introduced in 2011 and covered here, which gave the RTL II logo and everything around it a 3D treatment based on bright lights. Now, everything is two-dimensional and flat. Mehappy says the package revolves around the number two, after the name of the channel and the two stripes in its logo. The graphics use two colours and are shown with a vertical axis in the middle where they are partially "reflected" on either side. The channel's slogan, "It's fun", was introduced in 2009 and remain unchanged.
A video showing a summary of the new package:
W&V
Russian television channel REN TV will rebrand on February 16.
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DeleteGraphics are a great way to brand a business and get the attention of the younger generation of consumers.
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