Thursday, February 12, 2015

Freeview evolves identity for on demand future

Freeview is the brand name used for the United Kingdom's free-to-air television service, available to the entire population with a regular aerial, converter box and television set. Since its launch in 2002, consumers have come to expect additional services to complement the original linear service. This includes on-demand services and today it unveiled a new subbrand, "Freeview Play", that will be used for marketing such services.

At the same time, the service has adopted a new logo, its first complete break with the logo that was used to launch the platform in 2002. A press release says it was changed to "reflect the platform’s evolving service".

Update: The new identity was developed by DixonBaxi. More info and images are available at Logo Design Love.

Previous logo.

The original Freeview was created by Lambie-Nairn. In 2006, it was given "friendly" update which injected some personality.

Freeview logo from 2002.

Freeview Play logo.
Freeview (archive)

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