Freeview is the brand name used for the United Kingdom's free-to-air television service, available to the entire population with a regular aerial, converter box and television set. Since its launch in 2002, consumers have come to expect additional services to complement the original linear service. This includes on-demand services and today it unveiled a new subbrand, "Freeview Play", that will be used for marketing such services.
At the same time, the service has adopted a new logo, its first complete break with the logo that was used to launch the platform in 2002. A press release says it was changed to "reflect the platform’s evolving service".
Update: The new identity was developed by DixonBaxi. More info and images are available at Logo Design Love.
The original Freeview was created by Lambie-Nairn. In 2006, it was given "friendly" update which injected some personality.
|Freeview Play logo.|