Freeview is the brand name used for the United Kingdom's free-to-air television service, available to the entire population with a regular aerial, converter box and television set. Since its launch in 2002, consumers have come to expect additional services to complement the original linear service. This includes on-demand services and today it unveiled a new subbrand, "Freeview Play", that will be used for marketing such services.
At the same time, the service has adopted a new logo, its first complete break with the logo that was used to launch the platform in 2002. A press release says it was changed to "reflect the platform’s evolving service".
Update: The new identity was developed by DixonBaxi. More info and images are available at
Logo Design Love.
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| Previous logo. |
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The original Freeview was created by Lambie-Nairn. In 2006, it was given "friendly" update which injected some personality.
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| Freeview logo from 2002. |
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| Freeview Play logo. |
Freeview (archive)
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