Wednesday, February 4, 2015
New graphics for Danish youth channel DR3
DR3 is a television channel from Denmark's public service broadcaster DR, which targets a younger audience with provocative programming. This January, it launched a new on-air graphics package, developed in-house by DR Design.
The graphics in the new look are almost completely based on the signature limegreen colour and one typeface (Gotham XNarrow Ultra Italic), with only minor deviations for thematic promotions. All graphics move in three steps (e. g. a trailer will first show the show name, then add the weekday and finally the the time). This includes the channel idents that are made up of three related scenes. The idents that can be sexually suggestive or somewhat gross, while still saying something important, which reflects DR3's ethos.
This replaces DR3's launch graphics, which were featured here back in 2013.
DR works to keep a sense of flow in the on-air graphics, which can be seen in the video below which shows a junction from DR3.