Last week we featured a branding project for BBC Brit, a new international entertainment channel from the BBC, first launched in Poland in February. At the same time, the company launched a new documentary channel dubbed BBC Earth. Its visual identity and graphics package was created by New York-based Trollbäck + Company, who were also behind the identities for BBC Brit and BBC First.
BBC Earth is positioned as a documentary channel that wants to blow its audience away "with unbelievable and unmissable experiences". It is summed up with the tagline "Be Here". Visually, the graphics package is built around stunning imagery with 'milky' overlayed type.
The old BBC Knowledge logo was created by the now shuttered agency English & Pockett for the launch of the channel back in 2007.
The BBC Earth logo was revealed last autumn along with the BBC Brit logo.
"Presence is everything for BBC Earth. We defined the transformative nature of the programming with the new tag line "Be Here". To further that, it was a given that the design for BBC Earth would revolve around their amazing imagery. The channel should be a physical and emotional journey. We have always been thrilled about merging type with imagery, so we wrote down our feelings as we watched the programming, and made those words of excitement into bold type-portals between shots. To enhance the feeling of a journey, we created circular transitional devices using layers of the immersive footage to transport us to different places. As for colors, we picked up nuances from natural phenomena and light. Add world class dramatic music by Michael Montes and you're done!" - Trollbäck (archive)
Trailer and menu graphics: