Dailymotion is the world's second largest online video site. It was launched in 2005, a month after Youtube, the uncontested leader among the video sharing sites. Last week, it introduced a new visual identity, developed by London-based venturethree.
Gone is the broadcasting tower that has adorned the site since its launch. In its place comes a simple wordmark. More crucially, venturethree worked with Dailymotion to redefine the purpose of the website around the freedom for people to share what they love. The brand architecture has been streamlined and the entire viewing experience has been given a clear and simple look that works across platforms.
"Working with them, our big insight was that dailymotion doesn’t tell the world to be a particular way – it works to keep it as surprising and diverse as it already is. That’s why dailymotion exists. It may be massively popular, but it isn’t only about racking up zillions of video views or jumping on what’s trending – it’s about freedom. It’s a place to share videos of the stuff you love – whatever that is - with people who love it just as much as you. From hoola hooping to lacrosse, Formula Drift to live gaming, it’s the most open video platform in the world." - venturethree
the dailymotion spirit by venturethree