Thursday, April 30, 2015

Alma Media gets digital logo

Alma Media is a major publishing group in Finland and the owner of several newspapers and websites. This week it introduced a new corporate identity, created by Swedish agency Grow. It is part of an overall strategy to better position Alma Media in a digital environment.

The corporate brand will be used more cohesively throughout the company and in conjunction with the company's major brands. The logo is a reflection of Alma's digital media universe, where the user can pick the pieces of content she wants.

Previous logo.

From a press release:
"Alma Media Brand and Corporate Responsibility Manager Sanna Forsström-Hack says the new look succeeds in retaining Alma’s instant recognition factor but also connects it more closely with today’s digital age while adding a rich and dynamic visual dimension.

“We wanted to highlight not only our digital expertise but also communicate Alma Media’s commitment to sustainability and corporate responsibility,” Forsström-Hack explains.

Alma Media’s brand new visual identity has been designed by the brand development agency Grow. “The new digital media universe is much more flexible and comprises a huge wealth of information sources. We have sought to reflect all this in Alma Media’s new visual identity. From the users’ perspective, the Alma media universe is like a mosaic, where you can pick whichever piece you want whenever you want, whether it’s entertainment or information you are looking for,” Grow Managing Partner Andreas Rosenlew says.

The old logo was introduced in 2007 and created by Taivas Design.

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1 comment:

  1. Too close to the LOWE logo