Alma Media is a major publishing group in Finland and the owner of several newspapers and websites. This week it introduced a new corporate identity, created by Swedish agency Grow. It is part of an overall strategy to better position Alma Media in a digital environment.
The corporate brand will be used more cohesively throughout the company and in conjunction with the company's major brands. The logo is a reflection of Alma's digital media universe, where the user can pick the pieces of content she wants.
From a press release:
"Alma Media Brand and Corporate Responsibility Manager Sanna Forsström-Hack says the new look succeeds in retaining Alma’s instant recognition factor but also connects it more closely with today’s digital age while adding a rich and dynamic visual dimension.
“We wanted to highlight not only our digital expertise but also communicate Alma Media’s commitment to sustainability and corporate responsibility,” Forsström-Hack explains.
Alma Media’s brand new visual identity has been designed by the brand development agency Grow. “The new digital media universe is much more flexible and comprises a huge wealth of information sources. We have sought to reflect all this in Alma Media’s new visual identity. From the users’ perspective, the Alma media universe is like a mosaic, where you can pick whichever piece you want whenever you want, whether it’s entertainment or information you are looking for,” Grow Managing Partner Andreas Rosenlew says. "
The old logo was introduced in 2007 and created by Taivas Design.