Monday, April 20, 2015

Hewlett Packard Enterprise engages its logo

Hewlett Packard is planning to split its company into two, one for its PCs and printers to be called HP, Inc. and another for the more profitable enterprise solutions business that will be called Hewlett Packard Enterprise. Last week, Hewlett Packard Enterprise unveiled its logo, and it deserves a mention.

The logo was revealed by CEO Meg Whitman in a blog post on April 15. Hewlett Packard Enterprise (sans hyphen) will see its mission as empowering businesses to realise their dreams and goals. The new logo is described as "transformative, flexible and agile", but the green rectangle is also simple, as the aim of the company is to provide simple solutions. Whitman lingers on the ligature between the t's in Hewlett, which is apparently a symbol for cooperation.

No word yet on what logo HP, Inc. will use but, but its not unlikely that the consumer-facing company will retain the classic circular HP mark.

"To bring our ideals to life, we needed a logo and a design system that would be singular and defining. We needed a design that would express our renewed commitment to focus and simplicity. And we needed a logo that would be as transformative, flexible and agile as we are becoming, while standing out from the pack. Finally, the logo needed to work across all the ways we would use it.

It’s different, I know. What I love about our new logo design is how it stands out among our competitors. The color we picked is no accident. I wanted us to stand apart.

The other thing that stands out for me is its simplicity. But, guess what, that’s what we’re going to be about – easy to do business with and precise in our work, our engineering and our innovation.

And, of course, we’re going to be great partners. Maybe you noticed it, but take a look at the name “Hewlett” in the new design. This is the first time in our history that the two t’s in Hewlett connect. That connection is symbolic of the partnership we will forge with our customers, partners, and our employees – what we will do together to help drive your business forward.
" - Meg Whitman in a blog post (archive)

No design credit given or claimed.

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