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Serbia's incumbent telco Telekom Srbija announced on Monday that it will unite its consumer communications under one brand, that of its mobile carrier MTS. At the same time it revealed a new visual identity for MTS.
The new symbol represents and idealised community, "formed around a strong centre that spreads and multiplies", as well as the MTS services that help communities thrive. In addition, it contains the slogan Tvoj svet ("Your World").
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MTS (archive)
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