Ziggurat squeezes out new identity for melon juice brand

Mello is a new brand of melon juice sold in the UK and available in two flavours, cantaloupe and watermelon. As it becomes more widely available it is introducing a new look this month. The new identity and label design was created by Ziggurat Brands.

The new design should convey the preciousness of the product, which is made with a special cold-pressing technique. Geometric images are used to represent the melons.

Previous logo.

Via Packaging Today.