Wednesday, May 6, 2015
Distinct and dynamic looks for Slovakia's public TV channels
Slovak public broadcaster RTVS has two TV channels and they were recently both given new looks. Several studios were approached, but the assignment was given to Czech motion studio Oficina. Their task was give the channels distinct identities and to bring in dynamism and modernity to shift perceptions of the channels.
The previous graphics packages were introduced back in 2012, along with the current logos (as described here). The new looks convey the different profiles of the channels, with an inclusive feeling for the generalist channel Jednotka (Channel 1) and a more abstract look for the specialist channel Dvojka (Channel 2).
A recurring theme in both packages is the use of two dots that form the colon that is part of the channel logos. The channel idents for Jednotka start with everyday situations. The colons then 'open up' a window where the scene has progressed in time and space. In Dvojka's idents, the dots move through abstract shapes before forming the channel logo. The idents will change throughout the day to reflect Dvojka's varied programming which includes both the arts, current affairs, sports and children's programming.
A montage of all graphic elements:
Compilations of the new idents for Jednotka and Dovjka, respectively: