The Spanish company Grupo Norte was originally founded as a cleaning company in 1972, but has since expanded to provide a variety of supportive services and now also operates in Chile and Peru. Last month, on April 7, it launched a new visual identity, created by Futurebrand Madrid.
Futurebrand says it has created a clearer brand architecture that communicates "excellence, strength and improvement". The logo includes a small arrow that points north, a reminder of its heritage, coloured an "optimistic green".
Grupo Norte (archive)