Monday, May 11, 2015

Futurebrand points out new identity for Grupo Norte

The Spanish company Grupo Norte was originally founded as a cleaning company in 1972, but has since expanded to provide a variety of supportive services and now also operates in Chile and Peru. Last month, on April 7, it launched a new visual identity, created by Futurebrand Madrid.

Futurebrand says it has created a clearer brand architecture that communicates "excellence, strength and improvement". The logo includes a small arrow that points north, a reminder of its heritage, coloured an "optimistic green".

Previous logo.

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Grupo Norte (archive)
Futurebrand (archive)

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