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Linköping University is one of the larger universities in Sweden with about 27,000 students. Located in the city of Linköping and founded in 1975, it is celebrating its fortieth anniversary this year. Last month, it launched its first ever overhaul of its visual identity, developed with Stockholm-based communication agency Furniture.
Until now, Linköping University has been primarily identified by a seal that has been with the university since its foundation. It will be retained for use in ceremonial functions. But the use of other logos adopted by various departments will be curtailed to present a more monolithic identity.
The new logo is based on the abbreviation LiU with simple and stylised "building block" letterforms that are both playful and robust. The official typeface will be a custom version of Korolev.
As usual, there has been some backlash with a Facebook group created by students and alumni who are unhappy with the new logo.
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The old seal was created by Ove Engström.
Furniture (archive)
Linköping University (archive)
Linköping University manual (archive)
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