Thursday, July 23, 2015
Cool news from Norway's NRK
Last month, the main news from Norwegian public service broadcaster NRK launched a new look, including new graphics, titles, studios and music. The first overhauled edition of the flagship programme Dagsrevyen could be seen on Norwegian television screens on June 17.
This is the first major visual update for NRK's news programmes since 2007, when they were overhauled with help from London-based branding agency Kemistry. They were brought back this time to advice NRK's in-house team on strategic design. The unconventional title music was composed by Norwegian electronic music duo Røyksopp and aids in giving NRK's news a distinguished identity.
In a report on its new look, NRK's design team says they sought rejuvenation to lure a younger audience and to keep a consistent and clear look across platforms.
A montage of the old package: