New identity for Alibi

Launched in 2008, Alibi is a British television channel dedicated to crime and procedural series. Yesterday, it launched a new graphics package and refreshed visual identity, designed by London-based motion design studio Art&Graft.

The studio took an evolutionary approach to give the channel a premium feel. Their solution features red strings that symbolises crime narratives, with a detective's pinboard used to convey information to the viewer. In the channel idents, the string runs through different environments, presenting evidence within a scene. The logo was given a subtle typographical update.

Previous logo.

The old logo was designed by Red Bee Media for the channel's launch in 2008.

Read more at Art&Graft's website. (archive)































Full credits, from Arts&Graft:

Concept, Design & Direction by Art&Graft
Creative Directors:
Mike Moloney (Art&Graft)
William Mercer (Art&Graft)
Scott Russell (UKTV)
Assistant Brand Manager: Stephanie Mass (UKTV)
Producers: Sagal Aden (Art&Graft) & Celia Bayne (UKTV)
Production Assistant: Helen Randall (Art&Graft)
DoP: Ben Todd
1st AD: Sam Le Page
Production Design: Simon Davis & Nigel Howlett
Grade: Enge Gray (Platform Post)
Post Production/VFX: Art&Graft
Music Composition & Sound Design: Brains & Hunch