Heidelberger Druckmaschinen is a German manufacturer of printing presses, a world leader in its field with more than 12,000 employees. It has a history stretching back to a manufacturing company founded in 1850 and has been based in the south-German city Heidelberg since 1896. Last week, it was given a new visual identity, created by the Peter Schmidt Group who also gave the company direction on product naming.
In addition to the new logo, Peter Schmidt Group also developed a set of pictograms that illustrate the company's activities. The refreshed logo features three colours for the company's three main divisions. The initial H has been made distinctive enough so that it can be used separately as a brand icon.