It has been a while since we featured a mainstream food rebrand, but here's one that was revealed recently. Kraft Macaroni & Cheese is an old and popular food product in North America, including Canada where it is known as "Kraft Dinner".
The product is also commonly referred to by the shorthand "KD", which the company has been using in recent years. Last week, Kraft Foods announced that the product would be officially rebranded as KD in Canada. At the same time, they introduced a new circular logo and updated packaging
You may recognize our new name from what you've always called us. #KDisnowKD pic.twitter.com/3nyP6S5MQh— KD (@kraftdinner) July 30, 2015