Channel 4 is the fourth major TV channel in the United Kingdom and has a remit and international reputation for creating challenging and innovative programming. This spirit runs through everything it does, including the presentation between the programmes. Yesterday, it launched a completely new identity that included everything from idents to news.
This is huge project involving several agencies and creatives. The lead was taken by Channel 4's in-house agency 4Creative and creative agency DBLG. Channel idents were produced with Academy Films and directed by Jonathan Glazer. Two custom typeface families were commissioned from none other than Neville Brody. Full credits are reproduced at the bottom of this article.
Channel 4 has always sought to bring innovation in their presentation and push the boundaries. The previous set of idents, introduced in 2004, consisted of short films were the logo was only flashed for less than a second. In the new idents, the full logo isn't included at all. Instead, pieces of the logo appear as crystals in various scenes. Other on-screen graphics also see the logo broken up into blocks that are free to flow around. Brody's typeface comes in eight weights and two variations, Horseferry for display and Chadwick for text.
|
|
From a press release:
We started with the original, iconic Lambie Nairn 4 logo and broke it down into its constituent parts; the nine blocks. The blocks represent Channel 4’s incredibly diverse qualities. The blocks are free to demonstrate our remit; to be irreverent, innovative, alternative and challenging. They are free to flow through everything on the channel: our typeface, on-screen menus, on-screen graphics, off-air logo, Channel 4 News, Channel 4 Racing, all the way through to the idents.
The idents present the blocks as kryptonite-like. They tell the story of their origin and how they have a powerful impact on the world around them. Just as Channel 4 does. It is a story that we shall build on.
[...]
Grant Gilbert, Creative Director, DBLG said: “We decided early on that we didn’t want to mess with the logo but instead find different ways to present it on air. The OSP and opticals aren't just promos with a logo tacked on the end; they are the channel. These elements that play out dozens of times every day are now free to be playful, surprising, dynamic and ever changing. We have created an identity for Channel4 that has longevity and will evolve and express itself in different ways.”
Full credits:
4Creative
Executive Creative Directors: Chris Bovill, John Allison
Head of Production: Clare Brown
Creative Directors: Chris Bovill, John Allison, Alice Tonge
Creative: Alice Tonge
Executive Producer: Shananne Lane
Business Director: Nik Windsor
Senior Producer: Louise Oliver
Designers: Tim Fellowes, Aimi Awang
Strategy: Nik Windsor, Olivia Browne, James Hamilton
Channel 4 Marketing
Head of Marketing: James Walker
Group Marketing Manager: Rosalind Godber
Concept & OSP
DBLG Studios
Creative Directors: Grant Gilbert, Steven Qua
Producer: Natalie Greenwood
Design and animation team: Jacob Vanderkar , Rita Louro, Jason G Wiley, Marcel Piekarski, Eduardo Escanho, Marco Savignano, Sam Trimitrimi
OSP Post Production Partners
The Moving Picture Company
Envy Post Production
TAG
Idents
A+/Academy Films
Writer and Director: Jonathan Glazer
Producer: Simon Cooper
Production Manager: Bugs Hartley
Director of Photography: Alex Barber
Production Designer: Chris Oddy
Editor: Paul Watts @ The Quarry
VFX: One of Us
Lead Post Superviser (One of Us): Emmanuel Pinchereau
Post Producer (One of Us): Leila Nicotera
Special Effects: Asylum
Shaman Costume design: Chris Oddy/Kate McConnell
Audio: Johnnie Burn @ Wave
Music Composition: Mica Levi
Original score performed by Orchestrate
Fixer Bridget Samuels for Orchestrate
Font
Brody Associates
Creative Type Director and Designer: Neville Brody
Type Designer: Luke Prowse
Project Manager: Philip Rodgers
Designers: Jack Lewellyn and Chris Nott
Channel 4 (archive)
DBLG (archive)
No comments:
Post a Comment