Monday, September 7, 2015

Duffy creates flavourful packaging for Golden Island


Golden Island is an American brand of beef jerky. It traces its origins back to Taiwanese cuisine and is currently offered in a variety of exotic flavours. This July, Golden Island was given a new look by Duffy & Partners (which has since rebranded itself as Duffy the agency).

The new look highlights the brand's Asian heritage and positioning, while conveying the different flavours more strongly.

Previous logo.

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