VRT, the public broadcaster in Flanders, has three TV channels, operated under three different and largely independent brands. Last month, on August 31, they were all given new looks and new logos. In keeping with concept of independent channel brands, they were redesigned by three different agencies with little coordination.
Één is the flagship channel with broad mix of programmes for everyone. It has been given a brightly coloured look with a new script mark.
The secondary channel is called Canvas and is the home of alternative programming. It was redesigned by British agency Why Not Associates (which has previously rebranded the competing channel Vier). Canvas features a lot of culture and current affairs and has traditionally had a minimalist look which this redesign doesn't stray too far from. The old logo featured a square which as been "opened up" into two lines in this new iteration.
Finally, there's the children's channel Ketnet, which was given a new look by motion design studio Eugene and Louise.
Promo for the new Één:
Press releases from VRT:
Campaign site from één
Info on the new look from Canvas