Troika brands the new Daily Show

The Daily Show returned with its new host Trevor Noah this week, after Jon Stewart's departure back in August. The "new" Daily Show is fundamentally the same show, although Noah will probably change things up eventually. So far, the most noticeable change is an overall visual refresh. Comedy Central and The Daily Show worked with Hollywood-based branding agency Troika to create the new identity, including a new logo, an icon, and a complete show package

The old logo was introduced in 1998, before Jon Stewart had started hosting the show, and was arguably now overdue for a change. It's replacement is a relatively simple solution that uses Gotham.

The new intro features a lighter version of the over-the-top news intro tropes, with spinning globes and graphics. Some of it is surprisingly similar, including the orchestration of the main theme by They Might Be Giants, which remains unchanged. Other graphics are similarly light, contrasting with the studio which is still quite dark.

The studio set was designed by Jim Fenhagen and Larry Hartman of Jack Morton/PDG (who were also behind the old Daily Show set, as well as the new set for The Late Show with Stephen Colbert).

Previous logo.

For older Daily Show branding, I refer you to the retrospective published here back in July (incidentally, Troika's forerunner Pittard Sullivan was involved in creating graphics for The Daily Show back in 2000).

































Key credits:

For Troika: Paul Brodie, Creative Director, Andrew Julien, Lead Design/Animator, and Scott Tinter, Producer.

TDS Exec Team: Trevor Noah, Host and Executive Producer, Steve Bodow, Executive Producer, Jen Flanz, Executive Producer, Tim Greenberg, Executive Producer, Jill Katz, Executive Producer, Adam Lowitt, Executive Producer

TDS Graphics Team: Joe Dettmore, Michael Hogan, Jenny Nellis, Maddy Strum, Dave Blog

CC Execs: Kent Alterman, President, Original Programming, Lu Checkowsy, SVP Brand Creative, Sarah Babineau, VP Development

CC Design Team: Chris Scarlata, VP Design, Brand Creative Brandon Campbell, Sr Broadcast Designer, Brand Creative Angelina Battista, Sr Designer, Brand Creative Erin Dean, Art Director, Brand Creative Rolyn Barthelman, Design Director, Brand Creative Mike Taylor-Mozer, Art Director, Brand Creative