Trollbäck brands global development goals

The United Nations's has recently worked to develop a new document with a set of development goals our world should achieve before 2030. It replaces the Millenium Goals, which expire at the end of this year. Next week, world leaders will gather in New York to subscribe to the The Global Goals for Sustainable Development which include ending extreme poverty and fixing climate change. The branding for this ceremony was created by Trollbäck + Company.

The logo consists of seventeen wedges in a circle for each of the new goals. Trollbäck developed a set a colourful icons for each of the goals, using the same colours as the main logo. They also created posters and campaign materials to promote awareness of the goals. Overall, the typography is strong and clear and the colours are bright.

Trollbäck