Wednesday, October 28, 2015

A triangle of possibilities for Digi International

Digi International is an Amercian company that manufactures a wide range of specialised computer hardware. It is celebrating its 30th anniversary this year, and yesterday it launched a new visual identity.

The new Digi logo is based on precision, technology, and connection.

It breaks out the Digi name from the enclosing green rectangle of the previous logo, visually setting the name free from boundaries. It opens up the Digi brand to a world of connection and possibilities.

The green triangle is an evolution of the rectangle. The “up and out” direction of the triangle suggests forward movement and radio communication. The triangle’s precise 45° angle is echoed in the negative space of the logo’s “D”, and elsewhere in the new Digi design system.

The bright green also refers back to the previous Digi logo, but gives the color new energy. It’s bright, fresh, and progressive; suggesting modern technology and thinking. The custom letter forms convey streamlined simplicity; the unexpected within a strong, underlying structure.
- From the logo guidelines

Logo use guidelines are available here (nothing special, but always interesting).
Press release

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