Monday, October 26, 2015

AXN redefines itself

AXN is an international television channel brand owned by Sony Pictures. It is used by numerous pay TV channels in many countries around the world, including Europe, Asia and Latin America. The programmes shown differ between territories, but the emphasis is on action-oriented programmes from Sony's library. Last month, a new visual identity for AXN was revealed.

The tagline for the new-look AXN is "Redefining Action", which in this case means "action" has been redefined quite broadly as anything intense or intriguing. The new logo uses angular typography and includes a three-dimensional pyramid, which is described as "a classic shape associated with mystery and the convergence of energy". That pyramid is heavily featured in the new graphics package.

Previous logo.

A promo featuring the new graphics package:

AXN Rebrand Image Spot from Dongil Ko on Vimeo.

New idents (?):

AXN "2015" from BRAVO / TANGO / ZULU on Vimeo.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Marketing Interactive

1 comment:

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