Novotel is an International hotel chain of French origin with around 400 hotels around the world. It is currently a part of AccorHotels and positioned as the groups mid-range brand. It recently launched a new visual identity, created by French agency W.
The change is part of re-positioning of Novotel as a more personal brand, moving away from the one-size-fits-all approach that has become obsolete with the emergence of budget hotel brands.
The previous logo was created by Landor Assocates and introduced in 2008.