Ziggo Sport is a new sports TV service in the Netherlands. It launched on November 12 for subscribers of leading cable operator Ziggo, replacing an existing sports channel called Sport1. The channel identity and branding for the new channel was developed by Cape Rock.
The new Ziggo Sport is a "free" channel offering live sporting events as well as talk shows and other sports programming. The channel ident features 3D representations of different sports arenas with sports imagery superimposed on the Ziggo symbol. The graphics should convey a "masculine, combative and premium feel".
"For the channel identity, CAPE ROCK has created a 3D representation of the sport lines of various sports ﬁelds and environments, which in combination with life action shots of athletes that are reﬂected in the Z device connect the best sport moments to ZIGGO. The channel identity carries a masculine, combative and premium feel, while showing the passion, ﬁghting spirit and energy of sports.
CAPE ROCK developed the channel identity for ZIGGO SPORT, consisting of: idents, bumpers, promo packaging, program packaging, sports graphics & result tables, music and sound design." - Press release from Cape Rock