Mer is a popular and classic soft drink brand in Sweden, now owned by The Coca-Cola Company. Over the summer, the brand was given a new look, created by the London office of Elmwood.
The aim of this redesign is to make Mer seem more "modern, relevant and cool" to the lucrative teen and young adults market. Mer means more and the brand's slogan has long been Älska Mer ("Love More"). The redesign uses the slogan across all packaging, including the smaller cartons popular with children. The new packaging also features bright and energetic fruit illustrations.