Back in July, one of the leading companies in decorative painting was rebranded. What was previously called Materis Paints was then renamed Cromology. The agency behind the rebrand was Paris-based Royalties.
The greek roots of the name Cromology mean "the science of colours", which explains what the company is all about. The logo is described as using a script-like futuristic typeface, shown in black or white to "[enhance] Cromology’s aesthetic priority and cultural sensitivity".
Cromology - Logo Reveal from MaxCM, Mighty Monkey on Vimeo.