Royalties rebrands decorative paints leader Cromology

Back in July, one of the leading companies in decorative painting was rebranded. What was previously called Materis Paints was then renamed Cromology. The agency behind the rebrand was Paris-based Royalties.

The greek roots of the name Cromology mean "the science of colours", which explains what the company is all about. The logo is described as using a script-like futuristic typeface, shown in black or white to "[enhance] Cromology’s aesthetic priority and cultural sensitivity".


Cromology - Logo Reveal from MaxCM, Mighty Monkey on Vimeo.





















Royalties
Press release