Tuesday, December 22, 2015

2015 in review


With Christmas and a new year approaching, here's the traditional year in review round-up from The Branding Source. It presents more than 100 brand design projects from around the world, selected mostly for the profile of the client and/or the overall quality of the work. Most projects have links that lead to in-depth coverage.

General comments about trends and changes are interspersed among the projects. This year has seen some sectors grow in importance while other have stagnated. Another apparent trend is that the major global branding networks are producing fewer notable entries, leaving more room for medium-sized design studios and agencies.

Internet

Easily to most significant logo change this year was that of Google. It started with the announcement that the company would change its name to Alphabet at a corporate level before the big reveal a few weeks later.
Google
Created by: In-house
Launched: September 1, 2015
The Branding Source

Alphabet
Launched: August 2015
The Branding Source
Almost as scrutinised was Facebook's typeface change.
Facebook
Brand New
There were also numerous other identity changes on the Internet, both among promising startups and legacy sites trying to stay relevant.
Spotify
collins (archive)
Design Week

Medium

Dailymotion
Created by: venturethree
The Branding Source

MapQuest
Created by: Futurebrand
Brand New

Technology

Several legacy computer hardware companies were refreshed this year.
Hewlett Packard Enterprise
Created by: Siegel+Gale
Revealed: April 15, 2015
The Branding Source
Brand New

Logitech
Created by: DesignStudio
Launched: July 8, 2015
The Branding Source

Seagate
Created by: Goodby Silverstein & Partners
Revealed: January 4, 2014
The Branding Source

Lexmark
Revealed: April 7, 2015
Launched: April 7, 2015
The Branding Source

BQ
Created by: Saffron Brand Consultants
Brand New

Software


Microsoft Edge

Opera
Created by: Anti
Revealed: September 22, 2015
Launched: September 22, 2015
The Branding Source

Panda Security
Created by: Saffron Brand Consultants
The Branding Source

Episerver
Created by: Essen International
Essen International (archive)
Brand New

Telecom

Verizon's simplified logo was arguably the largest telecom rebrand this year.
Verizon
Created by: Michael Bierut, Pentagram
Revealed: September 2, 2015
The Branding Source
Moving Brands work for Ireland's Eir (formerly Eircom) was another significant change for an incumbent telco.
Eir
Created by: Moving Brands
Launched: September 16, 2015
The Branding Source
Three smaller mobile carriers introduced distinguished looks with creative wordmarks.
Tuenti
Created by: Saffron Brand Consultants
Tuenti (archive)
Brand New

Salt
Created by: Prophet
Design Tagebuch
Brand New

Blau
Created by: Lambie-Nairn
Design Tagebuch
Different approaches for some other telcos from around the world.
Kyivstar
Created by: Saffron Brand Consultants
Launched: May 2015
Brand New

Rogers
Created by: Lippincott

DNA
Created by: Hasan & Partners
Mar&Mai

Nar
Created by: Landor Associates
Launched: April 6, 2015
Landor (archive)
Trend.az

Singtel
Launched: January 21, 2015
Brand New

Media

Entertainment media always presents a wealth of rebrand. We start of behind the scenes with a few media companies.
Turner Broadcasting
Created by: Troika
Brand New

Alma Media
Created by: Grow
The Branding Source

Television

Channel 4 UK launched a new look this year, and in true Channel 4 form it was the most interesting new look among general TV channels worldwide.
Channel 4
Launched: September 29, 2015
The Branding Source
There were also new looks for a few other general channels.
Ren-TV

Één
Revealed: August 16, 2015
The Branding Source

Canvas
Created by: Why Not Associates
The Branding Source
Multichannel TV networks are heavily geared towards different target demographics or content areas. This makes for several interesting rebrand projects every year.
Spike
Created by: Blue Marlin
Revealed: March 3, 3015
The Branding Source

Eurosport
Created by: Angus Hyland, Pentagram
Launched: November 13, 2015
The Branding Source
Creative Review

TBS
The Branding Source

TV Land
Launched: June 23, 2015
Press release
AdWeek

Logo
Created by: Gretel
Brand New
Gretel (archive)

Destination America
Created by: Ferroconcrete
Revealed: March 2015
The Branding Source

Foxtel Arts
Created by: Ink Project
Ink Project (archive)

Ketnet
Created by: Eugene and Louise
Launched: August 31, 2015
The Branding Source

ABC Kids
Created by: Hulsbosch
The Branding Source

Family Jr
Created by: Roger
Revealed: August 20, 2015
The Branding Source
DHX
While linear television is an almost completely mature market, on demand television is growing substantially. One of the on demand services rebranded this year was Sky UK's low cost options Now TV.
Now TV
Created by: venturethree
venturethree (archive)
There were also a new looks for some television platforms.
Freeview
Created by: DixonBaxi
Revealed: February 12, 2015
The Branding Source
Logo Design Love

Sports

The logo for the Tokyo 2020 Olympics was revealed in July and retracted some months later after frivolous plagiarism accusations.
Tokyo 2020
Created by: Kenjiro Sano, Mr Design
Launched: July 24, 2015
The Branding Source

United Soccer League
USL

French National Olympic Committee
Design Tagebuch
France Olympique

Team Romania
Created by: Brandient
The Branding Source

Finance and insurance

In previous reviews there has usually been enough material to present a dedicated finance and insurance section, but during 2015 the financial rebrands have mostly dried up. Only a handful of financial rebrands were captured by the radar this year, with the few selected for this review seen below.
Insurance Australia Group
Created by: Landor Associates
Launched: November 12, 2015
Press release (archive)
Brand New

BPER Banca
Created by: Interbrand
Launched: April 2015
Facebook

TransUnion
Created by: Avenue
Brand New

Degroof Petercam
Created by: Base Design
Launched: October 1, 2015
Brand New

Airlines


LATAM
Created by: Interbrand
Revealed: August 6, 2015
The Branding Source

Alitalia
Created by: Landor Associates
Revealed: June 4, 2015
Launched: June 4, 2015
The Branding Source

Transavia
Created by: Studio Dumbar
Transavia (archive)
Studio Dumbar (archive)
Design Week

Wizz
Created by: Futurebrand
Launched: May 19, 2015
The Branding Source

Gol Airlines
Created by: AlmapBBDO

Hotels and travel


Best Western
Revealed: September 29, 2015
The Branding Source

AccorHotels
Created by: W&Cie
Launched: June 3, 2015
The Branding Source


The Ritz-Carlton
Created by: Abbott Miller, Pentagram
Revealed: September 10, 2015
Ritz-Carlton (archive)


Hyatt Centric
Created by: Lippincott
Revealed: January 27, 2015
The Branding Source

Nuo Hotels
Created by: Landor Associates
Landor news (archive)

Significant companies

Some major corporations, either national or international, that don't fit into the other categories.
Merck KGaA
Created by: Futurebrand
Launched: October 15, 2015
Design Tagebuch
Futurebrand (archive)
Merck

Electrolux
Created by: Prophet
Revealed: January 14, 2015
Launched: January 14, 2015
The Branding Source

ThyssenKrupp
ThyssenKrupp
Design Tagebuch

Pitney Bowes
Created by: Futurebrand
Revealed: January 14, 2015
The Branding Source

Kärcher
Created by: MetaDesign
Design Tagebuch

Engie
Created by: Carré Noir
Revealed: April 24, 2015
Launched: April 24, 2015
The Branding Source

Heidelberger Druckmaschinen
Created by: Peter Schmidt Group
The Branding Source

DPD
Created by: Lippincott
The Branding Source

Suez Environnement
Created by: Saguez & Partners
Revealed: March 12, 2015
The Branding Source


Food and drink


Ruffles
Brand New

Brasseries Kronenbourg
Created by: Carré Noir
Revealed: April 1, 2015
The Branding Source

Coors Light
Created by: Turner Duckworth
Miller Coors (archive)
Brand New

Bernard Matthews
Created by: Brandopus
Design Week

Jacob's Biscuits
Created by: JKR
Design Week
The Grocer

Greene King IPA
Created by: Ziggurat Brands
Ziggurat Brands (archive)
Greene King IPA

Savencia
Created by: W&Cie
Revealed: March 16, 2016
The Branding Source


Mer
Created by: Elmwood
Elmwood (archive)

The Branding Source


Appelsientje
Created by: Design Bridge
Launched: November 2015
The Branding Source

Culture


Basement Theatre
Created by: Studio Alexander
Brand New

Helsinki Philharmonic Orchestra
Created by: Bond
Logo Design Love

Opera Saint-Étienne
Created by: Graphéine
Brand New
Graphéine

Atlantic Theater Company
Created by: Paula Scher, Pentagram
Brand New

Staatsoper Hamburg
Design Tagebuch

Minneapolis Institute of Art
Created by: Emily Oberman and Michael Bierut, Pentagram
Minneapolis Institute of Arts

Museum of Contemporary Art Chicago
Brand New

Universities and other schools


The New School
Created by: Paula Scher, Pentagram
Pentagram (archive)
The New School (archive)

University for the Creative Arts
Created by: Spin
Creative Review
Spin (archive)

Karel de Grote Hogeschool
Created by: Branding Today

Linköping University
Created by: Furniture
Launched: May 20, 2015
The Branding Source

Also notable

A few selected projects that qualify as examples of outstanding or imaginative design. Some will no doubt be staples for graphic design books in the future.

Television Centre
Created by: Prophet
Brand New
Design Week

Mighty
Created by: Red Antler
Launched: September 16, 2015
The Branding Source

Innovation Norway
Created by: Bleed
Revealed: May 2015
The Branding Source

Ordnance Survey
Created by: Other London
Creative Review

Leafs by Snoop
Created by: Emily Oberman, Pentagram

Designtorget
Created by: Kurppa Hosk
Kurppa Hosk (archive)

Change Healthcare
Created by: Prophet
Brand New

Sharing Economy UK
Created by: Supple Studio
Design Week

Meatpacking District
Created by: Base Design
Creative Review
Base Design

Lendinvest
Created by: DesignStudio
The Branding Source
Lendinvest
DesignStudio

Radius
Created by: Kontrapunkt
Revealed: November 2015
The Branding Source

Charleroi
Created by: Pam et Jenny
Design Tagebuch
Charleroi (archive)
Pam et Jenny

Hungarian Civil Liberties Union
Created by: Hitka Viktória
Kreativ

Din Offentlige Transport
Created by: Kontrapunkt


Housing
Created by: Moving Brands
Moving Brands
Design Week

Mister Cooper Ice Cream
Created by: Johnson Banks
Johnson Banks (archive)
Logo Design Love


Others

And finally, several other projects that deserve to be mentioned for one reason or another.

Hillary for America
Created by: Michael Bierut, Pentagram
Revealed: April 12, 2015

FDP
Revealed: January 6, 2015
Design Tagebuch

Mini
Created by: Bleed
Revealed: June 24, 2015
Press release
Design Tagebuch

Renault
Design Tagebuch

The National Lottery
Created by: Wolff Olins
Wolff Olins (archive)
The National Lottery (archive)

Meals on Wheels America
Created by: Duffy & Partners
The Branding Source

Great Western Railway
Created by: John Rushworth, Pentagram
Launched: September 2015
Great Western Railway

Dallas/Fort Worth International Airport
Created by: Interbrand
DFW Airport

Quick
Created by: Carré Noir
Revealed: January 5, 2015
The branding Source

IHOP
Created by: Tilt
Revealed: June 1, 2015
Brand New

Dr. Reddy's
Created by: Wolff Olins
Launched: July 1, 2015
The Branding Source

Peabody Awards
Created by: loyalkaspar

Victoria
Created by: Designworks
Victoria (archive)
Brand New

Armani Exchange
Brand New

Turo
Created by: DesignStudio
The Branding Source

Otto
Created by: ErlerSkibbeTönsmann
Launched: March 2, 2015
Design Tagebuch
ErlerSkibbeTönsmann (archive)

Circle K
Revealed: September 22, 2015
The Branding Source

3 comments:

  1. No imperial? http://www.elpoderdelasideas.com/logos/rediseno-de-la-marca-de-cerveza-imperial/

    ReplyDelete
  2. The Armani Exchange logo was redesigned by Anagrama

    ReplyDelete
  3. No words about Cosmote, the new brand of all commercial assets of OTE, the largest telecom operator in Greece.
    PS1: The new brand was launched on 26th of October.
    PS2: The brand was originally for mobile phone operations.

    Old logos:
    http://media-recherche.ina.fr/image/Z_O2JIAid0k6pVLxJPWrhcJ0yaEhuGT_xAuyCMdUsAJ6B9-8NvcEC2vZWqJhmopEdvtxd7My0rMAQKadvhVMmnakI7X3SbSI41vZEWGKzZ_tJjft92XdcgigP4iMyEG-.jpg

    http://www.deserec.eu/partners/logo_ote(250x156).jpg

    New logo:
    http://nstatic.tanea.gr/23337309_logo_COSMOTE.limghandler.jpg?i=aT1maWxlcyUyZjElMmZtZWRpYSUyZjIwMTUlMmYxMCUyZjI2JTJmMjMzMzczMDlfbG9nbytjb3Ntb3RlLmpwZyZ3PTY2MCZoPTM3NiZzdD1mYWxzZSZiZz0wJmNyPWZhbHNlJmF0PTQ%3d

    ReplyDelete