CBS Sports, the sports division of American TV network CBS, announced yesterday that it was about to introduce a new logo. The launch will take place on February 7, 2016, ahead of the network's airing of the Super Bowl. It will also include new graphics and a consistent look across platforms.
For the major American TV networks, the news and sports divisions have always been major operations with a strong sense of identity. This is most evident in the on-air personalities, but the divisions also have clear and consistent branding.
CBS tends to be quite conservative in its branding and the previous CBS Sports logo was reportedly introduced in 1981. The current CBS News logo is even older and hasn't changed at all since the 1960s.