Google's transformation and rebranding of its various side businesses has progressed during the autumn since it was revealed that Google's parent company would be known as Alphabet. The latest change occurred this week when Google Life Sciences changed its name to Verily.
Verily will still study ways to apply technology to health and the life sciences, but will now do that as an independent company. The name is derived from the Latin word for truth, embodying the company's mission to "use technology to create a true picture of human health". The fresh identity uses simple typography in shades of pink and purple.