DONG Energy is the leading energy company in Denmark. It is currently in the process of a restructuring which will see its electricity distribution network spun off into a separately managed company. It was recently announced that this company would be called Radius, a name developed by Danish agency Kontrapunkt who were also behind the brand strategy and visual identity.
"We have helped Radius identify the core of the value, they create. You don’t always see them, but they are always there. They power the lights in our homes and workplaces. With their new brand, Radius introduces an increased focus on their customers. “A brighter day” is the headline for Radius' optimistic promise of powering a bright day and an even brighter future. This story is now expressed in Radius' new name, identity and communication platform." Kontrapunkt
The round lettering in the logo is inspired by electric cables. The extended U represents the range of the electric grid, but is also intended to make the logo feel more approachable.