Romanian brand design agency Brandient has created the brand identity for a new energy drink from a Eastern European beverage distribution group. It is called 'Badster' and will target a young target audience looking for "unreasonable freedom".
The name Badster embodies an "intelligent and daring jerk" that is fiercely independent. At the center of the cans is a B monogram in the form of the number 13.
The name “Badster” reflects bluntly the brand’s personality — independent, charismatic and creative — and its challenger spirit, addressing the obsession for freedom of its young, mostly male target.
Badster, the intelligent and daring “jerk”, pushes the limits of its power and independence to unreasonable levels through all its manifestations — from rhetoric to packaging.
The packaging design aimed to unleash the maximum level of energy possible, hence the furious explosion of wilderness coming literally from within, bursting through the B monogram carved out as a jinxing number 13. - Brandient
|Different trial cans.|