Wahanda, a European beauty salon booking website, was relaunched this week under the new name Treatwell. This sees the site adopt a unified and coherent identity across the ten countries where it operates.
The visual identity was developed by brand design agency DesignStudio. Applications use a bright mix of photography, illustrations and abstract lines that evoke movement.
“The rebrand reflects the unified Treatwell, full of energy and vitality,” said Lopo Champalimaud, founder of Wahanda and CEO of the newly named Treatwell group. “The results match our ambitions for the future and offer our community an exciting new experience wherever they may be in Europe”.
The new identity mixes illustrations and photography to reflect the energy of the brand with expressive lines evoking movement and body gestures. Alongside this the new wordmark presents clear brand identification in all the countries Treatwell is operating in.
Tim Williams, DesignStudio’s Creative Director who led the project adds, “We wanted to change how beauty is perceived. The rebrand looks to celebrate self-expression and individuality, of both the salons and the customers who use the service”. - Press release