TFO stands for Télévision française de l'Ontario and is a French-language publicly funded television channel in Ontario, Canada. It features a mix of educational and local programming for all ages. This week it launched a new graphic package and a refreshed look, created by Hollywood-based agency Troika.
The new package is described as friendly, human and educational. The current TFO logo, introduced in 2012, remains unchanged. It's flag shape is used extensively in the graphics package as different devices that give a sense of motion.
From a press release:
"With the collaboration of Troika’s creative and talented team, we are launching TFO’s new multiplatform identity; it’s a fresh, dynamic new take that reflects the brand’s human, bright, curious, honest and original qualities. This new visual identity celebrates Francophone culture and also reflects the position of our media company, which is known for its educational content innovation in this digital era” said Groupe Média TFO’s President and CEO Glenn O’Farrell.
Dale Everett, Troika’s Creative Director Entertainment & Culture Brands, stated "With the new refresh, we worked together to establish TFO as the parent brand while letting their successful tentpoles such as “Mini” continue to stand out. There is an entirely new level of consistency and clarity throughout the identity and communication, which were among our top goals from the beginning. I’m really proud of this work."
The new identity that Troika has created for TFO is friendly, human, and educational. Troika employed the creative concept of a “Flag of Culture,” which emphasizes the brand’s educational mandate to connect viewers with Francophone culture and the French language. The flag offers a sense of motion, pointing viewers to navigational information. The new identity also features diverse images of people with icons of French culture, including macarons and moustaches. Troika has integrated the newer concepts into the existing TFO brand palette, adding variety while allowing the sub-brands to retain their individuality.
Credits from Groupe Média TFO include: Project lead, Mathieu A. Lozar, Marketing Chief Officer Pascal Arseneau, Project Sponsor Sylvain Awad, Brand Manager François Bleytou, Technical Project manager Joe Milan, Art Director Martin Simard and Technical lead Cliff Lavallée.
Credits from Troika include: Lead Designer / Animator David Sparrgrove, Lead Designer Mindy Park, Lead Designer Adrienne Wollman, Designer Danielle Jang, Editor / Shoot Artist Jake Braafladt, Design Assist Andrew Shin, Sound Design Syn Music, and Lead Producer Andrew Thao.