QuiToque is a French company that delivers pre-packaged bags of groceries with suggested recipes to the doors of its costumers. It was known as Cookin'TheWorld until earlier this month when the new name was adopted. The visual identity was developed by French agency Brand Brothers in a month and a half.
The new symbol combines the letter Q with a spoon in a bowl/pan, all drawn in one stroke. The logotype features custom-made typography. Brand Brothers also developed a set of icons and adapted all of it to fit interactive, packaging and delivery vehicles.
Cookin'The World, French leader for the delivery of pre-measured ingredients and recipes, faces a growing success and decided to change his name to QuiToque. The change was pretty tricky: how to preserve the authenticity of the speech and save the humanistic values of the startup, while drastically modernizing the visual language of the brand.
We faced the challenge with QuiToque team in a month and a half. The new logo consists of a symbol, simple and memorable, drawn with one stroke, combining the letter Q and a spoon, evoking pleasure, humanity and quality. The typography was especially designed for the brand. - Brand Brothers