Thursday, February 11, 2016

Cable network TNT has a new logo


TNT is one of the more watched cable networks in the US. Over the last month, TNT has been slowly rolling out a new logo, first on social media and then on screen. This follows a similar logo change by TBS last autumn, both being owned by Turner Broadcasting.

The former TNT logo dates back to June 2001, when the familiar letters in a circle where introduced. It was designed by Trollbäck + Company and has been through several graphics package changes since, the latest was in 2012 and designed by ferroconcrete.

The new logo switches to negative and enlarges the letters, effectively turning it into a spotlight. The graphics make use of still pictures from the shows, bold typography and a limited colour range. No credit or official announcement appears to be available at the moment.

Previous logo.

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A few stills from a Major Crimes trailer:

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The TNT logo as it appeared in 2001.

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