Glyph is a media headset from a company called Avegant that take the shape of a pair of headphones combined with two projectors that display images straight onto your eyes, allowing you to create your own movie theater. It was formally revealed at this year's CES fair and has just started shipping. The brand identity was developed over a year as a collaboration between Avegant and DesignStudio. It also included work on Avegant's own corporate identity.
DesignStudio sought to separate Glyph from other similar product by positioning Glyph as its own market category called "Mediawear". The visual identity uses "vision" as a metaphor, showing how Glyph makes the content you watch on it vivid and captivating. It takes the form of projection that display a light spectrum. This spectrum can also be glimpsed through the wordmark.
From a press release:
To highlight the fact that the Glyph can simply plug into any device, allowing you to watch multiple types of media including immersive 360-degree video and side-by-side 3D, and provide an amazing audio experience, all in a single device is very unique. To reflect this, we defined a new market category for Glyph, called Mediawear. “The Glyph is not another Virtual Reality device and it was important to frame and develop messaging to position the uniqueness as a portable and personal media device that provides a new type of vivid reality versus virtual reality, ” says John Creson, Principal at DesignStudio.
On the new identity system, Sean Barrett, Creative Director at DesignStudio says, “Imagine an engaging yet strangely familiar experience, bringing life-like clarity to everything you watch. The Glyph makes this possible without a screen, in the same way we naturally see light. We built a visual identity system around the metaphor of vision, of the spectrum of light, and the fiercely unique experiences one can have with Glyph.”
The new, spectrum-based identity is illustrated through a refined word mark that mimics the product itself, acting as a window into Glyph’s mesmerizing viewing experience. The word mark activates to offer a glimpse into an array of light and content, both profoundly personal and captivating – suggesting there is more than meets the eye. The work on Glyph also included concepting and art direction for product and lifestyle photography.